Learn more about the Jeep Brand in
Vicksburg, Mississippi

The Jeep brand started in 1941 with the Bantam BRC prototype, which was produced for the military during World War II. Jeep vehicles were first made available to the general public in 1945, and Jeep quickly became known as the primary producer of 4-wheel drive vehicles in the US, for both the military and civilians. Jeep was originally owned by Willys, which as you'll notice is the name of a trim level in production today.

Throughout the 1940s and 1950s, Jeep produced a number of civilian-friendly vehicles, including the CJ-2A, which was targeted toward the agriculture market; and the CJ-3A, known as the world's first recreational off-road vehicle. The CJ-3A was followed by the CJ-3B five years later, which was much more powerful than the CJ-3A and remained on the market for 15 years. In 1955, the CJ-5 was released, which was produced for more than 30 years before being replaced with the Wrangler and remains one of the most popular Jeeps in history.

Between the 1950s and 1980s, Jeep saw a number of ownership changes and renames, until it was finally absorbed by Chrysler Group LLC in 1987. Today, Chrysler Group LLC is called Fiat Chrysler Automobiles and still owns the Jeep brand. Jeep has been under the FCA umbrella since 2014.

The origin of the name "Jeep" is highly disputed, with possible sources ranging from an old Popeye comic strip to early military slang (G.P.). The company was officially named Jeep in 1943, two years after releasing its first vehicle, and the brand and style have become so pervasive worldwide that "Jeep" has become a generic description of any vehicle inspired by Jeep's designs. When you see a 7-slotted grille coming at you on the road, you know it's a Jeep!

Both in the global military and civilian all-terrain driving, Jeep is an icon that shaped the automobile industry and the worldwide political landscape.

Would you like to learn more about Jeep's heritage? Stop by Blackburn Motor Co. where you'll find tons of Jeep enthusiasts ready to share their knowledge with you! Visit us at 2135 N. Frontage Rd. Vicksburg, MS 39180! Be sure to check out our extensive inventory of Jeep vehicles.


Blackburn Chrysler Dodge Jeep Ram

2135 N Frontage Rd
Directions Vicksburg, MS 39180-5182

  • Sales: (601) 501-6701
  • Service: (601) 557-0099
  • Parts: (601) 301-3145

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